The word juvalamu has no meaning. It was used in a
psychology study done by John A. Bargh,
Ph.D, Professor of Psychology at
New York University. In his study, he found that there are no
truly neutral perceptions. Everything we see is evaluated instantaneously and determined to be
either negative or positive, including nonsense words. English speakers found juvalamu to be inherently pleasing, unlike chakaka,
which was despised, or bargulum, which was somewhere in between.
Thanks to articles from the
University of Texas and
Isabella Chow
for refreshing my memory about this study.
 Upper Crust |
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